Get Maximum Returns

on Your Advertising Investment

Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 profit return for every $1 a business spends. Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors. The Google Ads platform is user-friendly; anyone can set up an ad campaign in minutes. However, Google Ads agency's better platform management leads to better returns on ad spending and a more significant bottom line.Need assistance with setting up your Google Ads Manager?

Our Google Ads experts handle everything from setup to optimization, ensuring your campaigns target the right leads and drive traffic to your website and online properties. With Thrive Internet Marketing Agency’s Google Ads management services, you can increase advertising revenue while lowering acquisition costs. Our certified specialists manage every detail—from campaign creation to creative optimization—helping you reach your ideal audience and generate qualified leads. We deliver measurable results by reducing your cost per lead and boosting ad conversions. Maximize your advertising budget and fully harness the power of Google Ads with Thrive’s expert management services.

What You Need To Know About Google Ads Manager

To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.

Get Maximum Returns

Google Ads (formerly Google AdWords) is a platform where businesses pay to display advertisements, product listings and video content online. These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and offerings. Google Ads offers brands many ways to be seen:

Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
Video Ads: Video ads appear on YouTube before or during a video.
Shopping Ads: These product listings appear in Google search results when users search for specific products.

How Does Google Ads Work?

Our Google Ads experts handle everything from setup to optimization, ensuring your campaigns target the right leads and drive traffic to Google Ads Agency, your website and your online properties. With Thrive Internet Marketing Agency’s Google Ads management services, you can increase advertising revenue while lowering acquisition costs. Our certified specialists manage every detail—from campaign creation to creative optimization—helping you reach your ideal audience and generate qualified leads. We deliver measurable results by reducing your cost per lead and boosting ad conversions. Maximize your advertising budget and fully harness the power of Google Ads with Thrive’s expert management services.

Advertising With Google Ad Manager

Google Ad Management Service is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense, and Ad Exchange.

Ad Manager is the ideal solution if you need:

A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
Efficiently manage substantial ad revenue from direct deals with buyers
Utilize third-party networks to compete for advertising space
Access more detailed reports for in-depth insights

How Google Ad Manager Works

With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:

Define your ad units – the designated locations on your website or app to display ads.
Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.

What Data Can You Access on Google Ad Manager?

Google Ad Manager offers access to an extensive amount of data.

Users can generate reports to analyze performance over weeks, quarters, months or specific date ranges.

Additionally, reports can be sorted based on various dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources and bid ranges.

Ad Manager, AdSense, and AdMob: What’s the Difference?

While all three platforms fall under the Google advertising umbrella, they serve different purposes and target various types of publishers.

With the rise of the internet and rapid technological advancements, consumer needs are evolving faster than ever. Today’s customers prioritize convenience, seeking the quickest and easiest ways to make purchases while juggling busy lives. Research shows that around 1.8 billion people globally shop online, a number that continues to grow. E-commerce offers a level of convenience that traditional stores can struggle to match. As a result, eCommerce SEO services are becoming essential for many retailers and B2B companies looking to stay competitive in this digital age.

Google AdSense enables small to medium-sized publishers to earn revenue by displaying website ads.
Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos, and games. It provides more advanced features for larger publishers with significant direct sales.

Why Your Business Needs Google Ad Management

Craft and Manage Highly Engaging Ads That Drive Profits

Mismanaged online advertising can lead to losing trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers,

A Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.

Here are some compelling reasons why your business needs AdWords PPC management services:

Granular Ad Targeting

Google Ads management services allow you to target specific audience subsets based on factors like operating systems, mobile carriers, network providers, languages and browsers. Custom targeting is also available for specific demographic, geographic and interest-based parameters.

Detailed Reporting Tools

Understanding key performance metrics such as click-through rates (CTR), cost-per-click (CPC) and cost-per-acquisition (CPA) is vital for optimizing campaigns. A Google Ads company can help you make strategic decisions based on different report types. You’ll get focused results with the correct data at your fingertips.

Access to a Testing Environment

Leverage Google Ads management services to test new ad creatives, landing pages and other campaign elements without risking your campaign’s performance. This testing environment allows you to make strategic decisions for future campaigns based on data-driven insights from past experiments.

Budget Management

Manage your advertising budget effectively with a trusted Google Ads management agency. With access to advanced analytics tools, they can identify high-performing campaigns and allocate more resources while reducing spending on campaigns that fail to deliver the expected results.

Ad Placement Expertise

Ad management services can help you achieve the best ad placement. Optimization techniques like dynamic allocation are adequate for determining the correct ad format and location based on factors like audience engagement, device type, and website content.

Compliance With Advertising Policies

Google Ads has strict guidelines regarding ad content and placements, and failing to adhere to these policies can lead to disapproved ads or even account suspension. By partnering with a Google Ads management company, you can minimize the risk of violations, avoid penalties, and ensure your campaigns stay compliant and effective.